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Giordano History Giordano History


Giordano Vini was founded and is still based in the Langhe, the ancient heart of Piedmont's wine growing, a land of lush vineyards stretching as far as the eye can see, protected by the Unesco world heritage.

In Valle Talloria, a small hill town situated a few kilometers from Alba, the Giordano family has been producing classical wines since 1900. In more than 100 years, four generations have followed one another in the management of the winery with the common aim of an ongoing improvement in the quality of the product as well as that of the customer service, always keeping traditions alive.

Nowadays, Giordano Vini boasts a leading position among the Italian wine producing companies and engages both the national and the international markets.

The Company counts on two wine making facilities of property, one in Diano d’Alba in Piedmont and the other one in Torricella, Apulia.

Giordano Vini History milestones:

  • 1900 The Giordano family starts producing a limited selection of classical wines
  • 1950 under Ferdinando Giordano, the current Honorary Chairman, the family business increases to a dynamic organisation: the winning factor is the expansion of the customers range through the direct sales channel, by using innovative marketing instruments like direct mail and teleselling. From this moment onwards, the Company will develop this channel, becoming a leader in this field and making the direct sales its core business.
  • 1980 a Customer database is created using IT tools
  • 1985 Food delicatessen are introduced to flank the wine sales
  • 1988 Company’s turnover reaches €12 Mln. (70 employees)
  • 1990 – 2000 the wine making and bottling plants in Valle Talloria (Piedmont)
    are completely renewed and equipped with leading-edge technologies
  • 1993 Birth and development of Cantine di Borgo Reale, secondary wine brand covering the low-end market segment
  • 1994 Birth of the Export Department
  • 1995 – 1996 Giordano Vini starts developing its Japan market
  • 2000 Primitivo di Manduria becomes the best seller for the Export Department
    and it will keep this leading role until today
  • 2001 Giordano Vini starts its exportations to the U.S.A. and North America
  • 2001 The company purchases the new winery in Torricella (Apulia)
  • 2002 The new state-of-the-art logistics platform is inaugurated
  • 2003-2004 Company’s turnover overcomes €100 Mln. with 300 employees; in Europe, Denmark and Switzerland become the main markets of the Export Business.
  • 2006 Birth and development of the EVENTUS line, new and modern wine brand covering
    the high-end market segment
  • 2007 Company’s turnover reaches €140 Mln.
  • 2010 Giordano Vini starts developing its China market
  • 2015 Giordano becomes part of Italian Wine Brands, the first Italian wine company whose shares are publicly traded on the Milan Stock Exchange..